Refreshing a Design Tool for Physical Labels & Cards: Avery Design & Print Online
🧭 Overview
Design & Print Online (DPO) is Avery’s core tool for customers designing print-at-home or professional print jobs. I led the UI refresh to modernize the experience, align with the Avery brand, and support the engineering team’s refactor.
🧩 The Challenge
Outdated UI, no design system, and inconsistent component usage slowed development and user trust. The redesign needed to modernize visuals while preserving familiar workflows.
🛠️ My Role
I owned the UI refresh and component updates by
organizing design assets in Zeplin for engineering, product, and support.
working closely with engineering and PMs to structure implementation and coordinated with design teammates to align system tokens
involving customer success to plan content updates.
Start with a template
Choose from a list of Avery's products to be able to select from a list of pre-designed templates.
Choose from a library of designs
We categorize design by style and usage to help the user start closer to the finish line. Start with a design or use a blank template to import a design.
Customize
We had to keep in mind that existing users would be aversely affected by a visual refresh of the tool, especially if tools were drastically changed. Some known usability issues were addressed as part of the update like the more advanced feature to import data in batches for labels through a spreadsheet.
Design & Software Development Handshake
To streamline the process around the styles and components we use across the redesign, we configured Zeplin to connect with Storybook so that developed components could be tested incrementally. This way, we can be confident in the parity between design and development is being maintained.